SEO &
organic growth
On-page SEO, keyword research, content clusters, blog posts, and content optimization.
Ahrefs · SEMrush · Google Search Console · Google Keyword Planner
DIGITAL MARKETING SPECIALIST
Sofiia
Podash.
I think in systems.
And create for people.
Bringing SEO, content, and automation together to drive real business growth.
STRATEGY + CREATIVITY
Marketing for SaaS & B2B.Content that helps people take the next step.
01 / ABOUT
About me.
I’m a digital marketer who thinks in systems rather than silos.
My work brings together on-page SEO, content clusters, blog posts, and website improvements that make the customer journey clearer. For B2B brands like Ad Badger and Search Scientists, I’ve worked across content strategy, podcast production, and brand development, with a focus on helping people find what they need and take the next step.
My focus is measurable results, doubling organic visibility, scaling efficient workflows, and driving conversion growth of up to 55%.
I also actively use Claude AI to support my day-to-day marketing work.
Search Engine OptimizationEmail MarketingSocial Media MarketingContent Management SystemsContent Marketing
02 / EXPERTISE
Skills & tools.
The skills and tools I use in my day-to-day marketing work.
SEO &
Websites &
conversion
Rebuilding and optimizing WordPress websites, landing pages, and blogs for conversions and a clearer customer journey.
WordPress · Elementor · Yoast SEO · WPForms · WooCommerce · WP Rocket
Social media &
content
Content calendars, audience engagement, performance tracking, and brand storytelling.
Publer · Hootsuite · Buffer · Meta Business Suite · Canva
Email &
automation
Automated workflows, email sequences, audience segmentation, and targeted campaigns.
GetGist · ActiveCampaign · MailerLite
Podcasts &
production
Episode planning, guest coordination, distribution, and promotion across platforms.
Riverside · Canva · Email · Social media
Analytics &
performance
Tracking website traffic, understanding user behavior, and improving conversions.
GA4 · Tag Manager · Looker Studio
HOW I WORK
Project coordination
Managing tasks, timelines, deliverables, resources, and team collaboration.
Client relationships
Consistent communication, understanding needs, and delivering results.
Problem-solving
Identifying issues early, developing solutions, and keeping projects on track.
My complete toolbox
Web & CMS
WordPress, Elementor, Yoast SEO, WPForms, WooCommerce, WP Rocket, Media Library Management
SEO
Google Search Console, Ahrefs, SEMrush, Google Keyword Planner
Analytics
Google Analytics (GA4), Google Tag Manager, Google Looker Studio
GetGist, ActiveCampaign, MailerLite
Social media
Publer, Hootsuite, Buffer, Meta Business Suite
Design & production
Canva, Gemini Nano Banano, Riverside
AI for marketing
Claude AI, Gemini, ChatGPT
03 / EXPERIENCE
My experience.
The roles and projects that shaped my work.
FEB 2021 to JUN 2022
INTERNSHIP
Digital Marketing & Journalism
Uainkrakow.pl
SEO-led writing, news and culture stories, and event photography while studying Digital Media.
JUN 2022 to JAN 2023
INTERNSHIP
Visual Content Creator
Ukrainian Congress, Edmonton
Print and digital design, promotional materials, and a consistent visual identity.
2023 to 2025
INDEPENDENT PROJECTS
Project Coordinator
UB Calgary & Orient Minerva
Community events, creative publishing, content strategies, and end-to-end coordination.
NOV 2023 to PRESENT
FULL-TIME
Digital Marketer & Podcast Coordinator
Ad Badger & Search Scientists
Full-funnel marketing, SEO, email automation, WordPress, analytics, and podcast production.
NEXT / 04See my projects
04 / PROJECTS
My projects.
A selection of my marketing work and independent creative projects.
COMMUNITY.
CREATIVITY.
CONNECTION.
CREATIVITY.
CONNECTION.
Ukrainian Business
Calgary
Bringing local Ukrainian businesses, organizations, and people together through creative events and community marketing.
Explore the project
I facilitated comprehensive collaboration with local Ukrainian businesses, including product and service providers, as well as Ukrainian organizations in the area. I was involved in every stage, from the initial idea to final execution.
This included organizing and leading master classes on diverse topics, coordinating logistics and speakers, and managing marketing channels to promote events and services. I worked with affiliates, media, and influencers to increase brand visibility and audience reach.
Through this work, I helped engage the community, build meaningful connections, and share information effectively, supporting the visibility and impact of Ukrainian businesses and organizations in Calgary.
Client RelationsResource AllocationProject ManagementEvent PlanningPerformance ReportingContract NegotiationStakeholder Communication
From the project
Orient Minerva
An independent creative project about books, mindful reading, and cultural content, managed from concept to publication.
Explore the project
I managed the project end-to-end, combining content creation, blogging, and digital marketing.
Marketing blog
A blog about marketing and selling books for authors.
- Designed and launched a content-focused website.
- Built email lead funnels, growing a list to 500+ subscribers.
- Created email nurturing campaigns with 35-40% open rates.
- Managed social channels and a blog on book marketing and publishing.
- Created educational guides for writers on how to write, pitch, and sell books.
Book blog & Manuscript magazine
A blog for book lovers about books and reading.
- Created a monthly independent magazine with 12+ issues published.
- Grew social media audiences to 1,000+ followers.
- Produced 100+ pieces of content, including guides and educational posts.
- Collaborated with 5+ influencers and book bloggers.
- Ran a personal book blog and maintained a consistent content calendar.
- Developed branding, storytelling, audience engagement, and digital communication.
Magazine PublishingInfluencer CollaborationContent CurationProject CoordinationStrategic PlanningContent StrategyCommunity EngagementMarketing & PromotionPublic Relations
WHERE IT STARTED
Two internships.
A foundation in digital media.
Two different organizations that shaped my skills in digital media and marketing.
Uainkrakow.pl
The first portal for Ukrainians in Krakow
Hands-on experience in copywriting, optimizing content for search intent, and applying SEO principles in editorial work during my Master’s degree in Digital Media.
Experience & work samples
My team and I noticed that many Ukrainian expatriates in Krakow lacked accessible, high-quality information about local news and cultural events. This insight shaped our approach: connecting people with the cultural life around them and helping them feel informed, included, and at home.
I wrote news and culture articles, transcribed and edited texts for clarity, optimized content for search engines, and created photo reports. I authored a news article covering the nomination of Ukrainian writer Serhiy Zhadan for the Nobel Prize in Literature, emphasizing his literary achievements and cultural impact during wartime.
Investigative ReportingSEO CopywritingPress ReleasesPhotography for JournalismAP StyleTechnical Writing
Visit Uainkrakow.plUkrainian Congress
Edmonton Branch
Visual content marketing: brochures, business cards, banners, pop-ups, and social graphics that supported brand visibility and communication.
Experience & work samples
I specialized in diverse visual content, creating promotional materials and event announcements for print and digital channels. Through this experience, I learned how visual identity works in practice and why consistency in design is essential for effective marketing communication.
Graphic DesignSEO for Visual ContentInfographic DesignBranding & IdentityVisual StorytellingPrint Design
NEXT / 05Explore Ad Badger case studies
05 / CASE STUDIES
Ad Badger case studies.
My results in SEO, social media, email, and podcast marketing at Ad Badger.
DIGITAL MARKETING & PODCAST PRODUCTION
Ad Badger.
Full-funnel digital marketing for the Amazon PPC space, connecting SEO, content, social media, email, and podcast production.
Building systems focused on conversions, audience growth, and measurable results for B2B and B2C projects.
Explore the resultsStrategyExecutionGrowth
My role & core achievements
End-to-end marketing
- Independently strategized, executed, and optimized digital marketing funnels across SMM, SEO, email automation, and landing pages.
- Built conversion-focused landing pages, improving conversion rates by 25-40%.
- Led SEO strategies for B2C and B2B projects, increasing organic traffic by 40%+.
- Managed social strategies that drove 30%+ engagement growth.
- Scaled mailing lists to 800+ subscribers with 35-40% open rates.
Content & production
- Managed WordPress websites and content with 100+ published pages and posts.
- Monitored analytics to improve ROI and campaign efficiency.
- Coordinated full-cycle podcast production, from concept and content planning to publishing, distribution, and promotion.
- Produced and published 100+ podcast episodes.
- Supported visual and graphic design, website management, and brand development.
ORGANIC TRAFFIC+100%
ORGANIC KEYWORDS+38.1%
TOP KEYWORDS+81.25%
AD BADGER / SEO CASE STUDY
Finding the balance between
search engines and people.
I combined on-page SEO with useful, engaging content: keyword research with Ahrefs, content clusters, optimized blog posts and landing pages, and improvements to page titles, headings, and internal links. I also restructured website content around the customer journey and optimized pages for conversions.
Partnership blogging and link exchanges helped build site authority. My daily work included keyword research, article optimization, traffic analysis with Google Analytics, and continuous campaign refinement.
25%Conversion increase
57%Blog engagement increase
19%Session duration increase
43%Lead generation increase
SEO skills & content
On-page SEO, content clusters, blog optimization, keyword research, competitor analysis, and website content restructuring. My website work also focuses on conversion optimization and a clearer customer journey.
Content: blog posts, landing pages, webinars and online seminars, testimonials, and case studies.
WordPress: custom layouts with Elementor, content optimization with Yoast SEO, and effective pop-ups.
AD BADGER / SOCIAL MEDIA CASE STUDY
Building a B2B presence
from the ground up.
I developed a clear strategy, created engaging content, and managed consistent posting across platforms to build a strong social media presence from scratch.
My approach to content
- Highlighted Ad Badger’s advantages and efficiency in managing Amazon PPC.
- Developed case studies showing real examples of successful use.
- Created interactive content that explained the basics and benefits of Amazon PPC.
- Encouraged participation through campaigns and content that stimulated engagement.
AD BADGER / EMAIL CASE STUDY
Better emails.
Stronger connections.
Newsletter and promotional campaigns designed to improve audience engagement and conversion.
When open rates and engagement fell short of our goals, I refined subject lines and content with A/B testing, improved responsive templates, and implemented automated workflows.
I tracked opens, clicks, and conversions to guide each iteration. Recipient feedback also reflected the improved value and impact of the newsletters.
+10%Open rates
+15%Click-through rates
Automated WorkflowsPersonalizationA/B TestingList ManagementBehavioral TriggersCross-Channel Campaigns
AD BADGER / PODCAST CASE STUDY
From an episode idea
to an audience.
I coordinate a weekly Amazon PPC podcast, managing production, publishing, and promotion across platforms.
270,000Total views
6,000Watch time / hours
40,500Top content views
+2,200Subscriber growth
Apple PodcastsSpotifyYouTubeCastbox
Behind the production
- Developed detailed timestamps to improve listener navigation.
- Managed communication and workflow between the editor and the team.
- Designed promotional graphics for a professional, engaging appearance.
- Promoted episodes through email and social media.
- Uploaded episodes across podcast platforms for broad distribution.